Short-term rentals
Madison tourist rooming houses taking stays of one to six nights must be the operator's primary residence, a true home at least 183 days a year, lived in for 12 consecutive months before operating.
For investors: Each person can have only one primary residence, so short stays in a second Madison property are off the table. MGO 9.29 also bars an LLC, trust or other entity from acting as the operator, so the permit sits with an individual owner or lessee.
Source: Madison General Ordinances Sec. 28.151 (Tourist Rooming House) and Sec. 28.211 (Primary Residence) (Municode), Oct 2026
A Madison host staying on site overnight may rent without a night limit, but an absent host may rent the home at most 30 nights per permit year, July 1 to June 30.
For investors: While the host is away, the home also cannot be rented to multiple unassociated parties at once. For an owner who travels, those 30 nights cover a trip or two, so short-term income in an owner-occupied Madison home is a supplement rather than a business plan.
Source: Madison General Ordinances Sec. 28.151, Tourist Rooming House (Municode), Oct 2026
Madison lets a tourist rooming house that takes only stays of seven to 28 consecutive nights operate up to 180 consecutive days in any 365-day period, citing Wisconsin Statutes 66.1014(2)(d).
For investors: The primary-residence rule attaches to one to six night stays, so this mid-term tier is the route for an owner who lives elsewhere. The operator must notify Zoning of the first rental in each 365-day window, and online calendar availability counts as evidence of operation.
Source: Madison General Ordinances Sec. 28.151(e), Tourist Rooming House (Municode), Oct 2026
Madison short-term rentals need a Public Health tourist rooming house license, a Treasurer room tax permit and a Zoning permit carrying a one-time $300 application fee plus $100 a year.
For investors: The Public Health license comes first, and Zoning walks through the unit to confirm floor plans and bedroom counts before issuing the permit. Renewal needs only the $100 fee, but a permit not renewed by June 30 lapses and all ads and bookings must stop.
Source: City of Madison Building Inspection, Short-Term Rentals FAQ, Oct 2026
Every Madison tourist rooming house operator must file an online quarterly report of ad locations and the guest registry, due May 1, August 1, November 1 and February 1, even with no ads or bookings.
For investors: Under MGO 28.151, missing two report deadlines in one year is grounds for automatic permit revocation. Reports go only through the online portal, and Zoning may take up to a week to link a new account, so set it up well before the first deadline.
Source: City of Madison Building Inspection, Short-Term Rental Quarterly Reporting, Oct 2026
Madison owners living in the main house cannot rent their accessory dwelling unit as a short-term rental, because the rental must be whichever unit the operator actually lives in.
For investors: The FAQ points to the seven to 28 night option as the exception worth raising with Zoning. Otherwise a backyard cottage behind an owner-occupied Madison home earns its keep on a standard lease, so price it on long-term rent.
Source: City of Madison Building Inspection, Short-Term Rentals FAQ, Oct 2026
Madison has charged a 10% room tax on gross lodging receipts since January 1, 2018, covering short stays in tourist homes and rooming houses and bookings made through lodging marketplaces.
For investors: Room tax registration with the Treasurer is required before the Zoning permit issues. Tax unpaid 30 days past due triggers a forfeiture of 25% of the prior year's tax or $5,000, whichever is less, plus 12% annual interest.
Source: Madison General Ordinances Sec. 4.21, Room Tax (Municode), Oct 2026